An insight on the expansion of Amazon's private labels available at Amazon.com. Find out the product counts, ratings, and price of products of private labels including AmazonBasics
As of April 2017, Walmart has a total of 23.5 million products on sale while Amazon has 332 million products.
Walmart has only 7% of what Amazon has to offer.
Walmart is the second-largest online mass merchandiser behind Amazon, but it’s only a distant second. With $136 billion in total sales last year, Amazon has other assets and services as well, namely a variety of video, entertainment and other services available through its Prime membership.
Here is the comparison for the number of products on sale at Amazon and Walmart
The Battle is Heating Up
It seems Walmart isn’t going to be able to out Amazon anytime soon. The e-commerce giant is focusing on getting products to its Prime customers as quickly as possible, expanding its Prime Now service and testing delivery by drone. Convenience is the name of the game at Amazon.
Walmart is giving shoppers a clear incentive to make in-store pickups, turning their brick-and-mortar locations into a virtue. Walmart’s holiday quarter U.S. online sales surged 29%, but they have been even more aggressive this year. They continue to make online acquisitions, including niche retailers ModCloth, Moosejaw and Shoebuy, for millions of dollars.
Walmart Amazon
Prominent Changes Since Last Month
Walmart’s product portfolio has risen by 1.5 million since last month. It’s a huge leap since it had only 8 million products a year ago. Amazon has dimmed in product count this month, with a drop of 42 million products. For a big e-commerce giant like Amazon, changes like these can vary each month.
Here’s the top 10 categories at Walmart
Quite similar to last month, the “Home” department is at the top with Jewelry and Electronics following behind.
Below is a table of the count of all the categories at Walmart
| Category | Count |
| Home | 3,783,501 |
| Jewelry | 2,615,803 |
| Electronics | 2,459,727 |
| Home Improvement | 1,941,668 |
| Auto & Tires | 1,787,303 |
| Office | 1,584,074 |
| Clothing | 1,496,350 |
| Seasonal | 1,221,503 |
| Sports & Outdoors | 1,058,132 |
| Cell Phones | 867,845 |
| Party & Occasions | 860,336 |
| Books | 679,457 |
| Arts, Crafts & Sewing | 497,598 |
| Toys | 437,289 |
| Household Essentials | 402,663 |
| Patio & Garden | 402,434 |
| Beauty | 273,949 |
| Health | 262,381 |
| Music | 183,937 |
| Food | 152,828 |
| Movies & TV | 122,215 |
| Musical Instruments | 109,267 |
| Pets | 107,384 |
| Baby | 92,250 |
| Photo Center | 87,351 |
| Video Games | 24,254 |
| Gifts & Registry | 18,218 |
| Pharmacy | 3,285 |
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