Did you know that ALDI, America’s favorite grocery brand, is of German origin?
This German grocery brand, which now has over 2,000 stores in the US, was allegedly founded by a German woman and then taken over by her two sons.
Let’s examine this no-frills grocery brand’s expansion strategy as it continues to expand in the US.
For this analysis, we downloaded the complete list of ALDI store locations in the US from ScrapeHero Data Store.
You can easily download the location data of ALDI or any other brands from the ScrapeHero Data Store. We monitor thousands of brands globally.
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How Fast is ALDI Expanding in the US?
We observed that ALDI has been following a rapid expansion strategy.
Among the major retailers, Whole Foods Market, H-E-B, Grocery Outlet, Sprouts, Publix, and ALDI, ALDI had the highest number of new store openings in both 2022 and 2023.
(ALDI is following a rapid expansion strategy in the US)
(Comparison of Store Openings by Major Retailers, 2022 vs 2023)
In 2022, ALDI opened 87 stores, and in 2023, this increased significantly to 109.
ALDI’s aggressive expansion indicates it is solidifying its position as a market leader in US grocery retail.
Does ALDI have a Regional Focus in the US?
We have generated a map to better understand the distribution of ALDI stores across US states.
The shading represents the number of stores, with darker shades indicating higher store counts.
(ALDI has a slower expansion in western US)
(Distribution of ALDI stores in the US States)
Among the US states, Illinois and Florida have the highest concentration of ALDI stores.
States in the Midwest and East, like Ohio and Pennsylvania, also have a significant ALDI presence.
States like Georgia, North Carolina, New York, and Wisconsin have a moderate number of ALDI locations, indicating expansion in these regions as well.
Many Western states (e.g., Montana, Wyoming, and Idaho) have very few or no ALDI stores. This suggests ALDI’s current focus is on the Midwest, South, and East Coast rather than the far West.
Who is ALDI’s Target in the US?
Given below is a table that compares the distribution of ALDI stores in some of the wealthiest US states based on GDP per capita. (Number of ALDI Stores in some of the Richest US Cities)
ALDI has very limited representation in cities with the highest GDP per capita. For example, Washington, D.C., and New York City each have only one store despite being the top-ranked cities for GDP per capita.
Cities like Boston, MA; Seattle, WA; Los Angeles, CA; Bridgeport, CT; Denver, CO; and Anchorage, AK do not have any ALDI stores, despite their wealth and economic activity.
ALDI’s limited store counts in affluent areas suggest that ALDI prioritizes areas with middle-income demographics rather than wealthier cities.
This aligns with its business model of offering cost-effective groceries.
Which Cities Does ALDI Focus?
Chicago, IL, has 34 ALDI stores, significantly outpacing all other cities on the list. This aligns with ALDI’s strong presence in Illinois, as seen in previous maps.
(Chicago has the most number of ALDI stores in the US)
(Cities With the Most Number of ALDI Stores in the US)
Philadelphia, PA, and Houston, TX, each have 14 stores.
Orlando, FL, has 13 stores and is the largest ALDI hub in Florida.
Kansas City, MO; Indianapolis, IN; and Dallas, TX, each have ten stores, reflecting a consistent but less concentrated presence in these cities.
Chicago’s dominant store count reflects ALDI’s historical and operational roots in the Midwest, where it enjoys logistical and brand advantages.
What Can Be Said About ALDI’s Expansion Strategy in the US?
Our analysis of the ALDI stores in the US indicates that ALDI is rapidly expanding.
ALDI opened 87 new stores in 2022 and 109 in 2023. This expansion is mainly focused on the Midwest, South, and East Coast, with fewer stores in the Western US.
ALDI’s target market appears to be middle-income demographics rather than wealthier consumers, as they have a limited presence in cities with the highest GDP per capita.
Want to Dive Deeper into ALDI or any Other Brand?
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