Now that the holidays are over, we can (with a cool head) look back on the 2018 season and perform some analysis of the best-selling toys across major eCommerce website.
We analyzed the product data of the best-selling toys among the e-commerce platforms Amazon, eBay, and Walmart; tracking the prices to the days leading before Christmas day to find the pricing and product strategies. We looked at the data from the top 150 best-selling products within 9 toy categories for this analysis.
Top 10 brands in terms of number of bestseller products
Funko dominates the list with more than twice the number of products being sold as Marvel.
Top 20 brands based on customer feelings
Every brand seems to have garnered a largely positive sentiment towards their products
Top 10 brands in terms of reviews that suggested extreme contentment
This chart shows the number of positive reviews that contain the words ‘love’ or ‘great’ and Fischer-Price, Prextex beats Funko with a slight margin
Top 10 brands based on customer disappointment
This chart shows the Top 10 brands sorted by the saturation of negative reviews especially the ones that contain the words ‘disappoint’ or ‘bad’.
Top 10 brands that faced shipping or manufacturing issues
This chart shows the percentage of reviews that contained the word ‘broken’ or ‘damage’ and had a negative sentiment.
Discounts
Pricing is important and discounts are a great way to make a product pricing look attractive. It behooved us to have a look at the discounts.
Top 10 brands in terms of the number of discounted products in Amazon
Top 10 brands in terms of number of discounted products on eBay
Only three brands have more than one discounted product on eBay
Top 4 brands in terms of number of discounted products on Walmart
Only 4 brands sold discounted products in Walmart, among which only FunKo has more than one.
Top 10 brands in terms of price-hiked products count in Amazon
Only four brands have more than one price-hiked product in Amazon
Top 10 brands in terms of price-hiked products count in eBay
Only four brands have more than one price-hiked product in eBay
Top 7 brands in terms of price-hiked products count in Walmart
Only Funko has more than one price-hiked product in Walmart
For more data or any other data from e-commerce websites, get in touch with us using the form below.
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