Black Friday is a highly anticipated shopping spectacle for retailers and consumers alike!
It’s the time of year when consumers line up to grab irresistible deals and substantial discounts.
Meanwhile, retailers focus on maximizing their sales.
In 2024, Black Friday Week on Amazon was set from November 21 to November 29, with deals and discounts on various categories.
Read on if you want to get a picture of the trends and patterns that marked the 2024 Black Friday Deals for Electronics on Amazon.
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Black Friday Deals for Electronics on Amazon: Top Brands
Below is a chart that highlights the brands that dominated Amazon’s electronics category during Black Friday Deals by listing the most number of products.
Amazon led the pack with 160 electronic products listed.
Samsung followed closely with 107 products.
Apple claimed the third place with 57 products.
HP was right behind Apple with 56 products.
Other notable brands that marked their presence in the Black Friday Deals for electronics on Amazon included Casio (46 products), JBL (44), and Motorola (29).
Brands that Sold the Most Units During the Sale
Following are the brands that sold the most electronic products during Amazon’s Black Friday week.
Amazon not only listed the most products but also sold the most units during Amazon Black Friday sales.
Amazon sold 933,70 units of electronic products.
Next was Apple, with 500,200 units sold.
JBL, Insignia, and Samsung followed with 344,000, 337500, and 202,00 units sold respectively.
Amazon Black Friday Discounts During 2024 Sales
Limited-time offers that retailers provide on sales create a sense of scarcity and a fear of missing out, nudging people to buy more.
We compared discounted and non-discounted electronics on Amazon in terms of the number of products and average monthly sales to see how discounts impacted sales.
There were 1,127 discounted products on Amazon, and they generated an average monthly sales of 3,802.01, far outperforming their non-discounted counterparts.
In contrast, non-discounted electronics account for only 211 products, with significantly lower average monthly sales of 2,782.27.
Black Friday is all about discounts, and our analysis proved that shoppers gravitate toward deals.
Discount vs. Sales During Black Friday Deals on Amazon
We tracked the average discount percentages and corresponding average monthly sales for electronics on Amazon during the last week of November, including Black Friday.
It reveals how discounts directly impact sales, showing a clear pattern throughout the week.
From November 21 to November 29, average discounts and sales fluctuated significantly.
Early in the week, discounts were lower—15.6% on November 21 and 16% on November 23—and sales stayed modest at 3,770.92 and 3,213.55 units, respectively.
As the week progressed, discounts ramped up, driving noticeable increases in sales.
On November 25, discounts hit 23.67%, pushing sales to 4,327.32 units.
The highest discount occurred on November 28 at 28.67%.
On November 29, discounts slightly dropped to 25%, and sales fell to 3,777 units.
Pricing During Black Friday Deals on Amazon
Here’s how the average sales for electronic products on Amazon varied across various price ranges.
Electronics priced between $0-100 and $100-200 were the most sold items, with average monthly sales of 4,010.88 units and 4,396.61 units, respectively.
These categories also have the highest number of products listed: 676 for the $0-100 range and 253 for the $100-200 range.
Affordable pricing could have been a reason why these segments were the most attractive to buyers, particularly during Black Friday.
Products in the $200-300 range continue to perform well, with 4,374.26 units sold monthly, though the total product count drops to 140.
This indicates that mid-range electronics remain popular, even with fewer options.
Sales decline significantly for higher price brackets.
In the $300-400 range, average monthly sales fall to 2,048.63 units, and in the $400-500 range, sales remain similar at 2,248.39 units, despite just 33 products being listed.
High-priced electronics over $500 show the lowest sales at 1,235.89 units.
Price Trends of Electronics During Black Friday Deals
The graph below tracks the average price trends for electronic products on Amazon during the last week of November.
Early Week (Nov 21-23)
The average price started at $295.25 on November 21.
By November 22, the price spiked to $1,013.48, and it held steady at $933.33 on November 23.
Mid Week (Nov 24- 26)
On November 24, the average price peaked at $1,210.28.
Prices plunged to $234.15 on November 25.
End of the Week (Nov 27-29)
From $236.99 on November 27, the average price of electronics rebounded to $1,190.24 on November 28.
Prices hit their weekly high of $1,457.82 on November 29.
The role of third-party sellers cannot be overlooked, especially during events like Black Friday.
They offer competitive prices, budget-friendly private-label products, and refurbished electronics for value-conscious shoppers.
The Impact of Ratings and Reviews on Amazon’s Black Friday Sales
Here’s how product ratings impacted average sales for electronic products on Amazon.
It highlights a clear pattern: higher-rated products sell significantly better.
Products with 5-star ratings achieved the highest average monthly sales at 4,694.85 units.
This indicates that shoppers prioritized products with strong customer reviews, especially when purchasing electronics.
Electronics with 4-star ratings saw average monthly sales of 3,124.63 units.
Products with 3-star ratings average only 522.22 units in sales, while items with no ratings sold a mere 300 units monthly.
Notably, no products received 1-star or 2-star ratings.
What Did the Analysis of the Black Friday Deals for Electronics on Amazon Reveal?
The analysis of Amazon’s Black Friday electronics deals reveals some interesting trends.
Amazon dominated sales in its own marketplace, both in terms of units sold and the number of products listed, significantly outperforming other brands like Samsung and Apple.
Discounted products were far more popular than non-discounted products, and the highest discount, on November 28, resulted in a spike in sales.
The most popular price range for electronics was between $100-$200.
Average prices fluctuated throughout the week, reaching their lowest point mid-week.
Higher-rated products saw a significant increase in sales, highlighting the importance of positive customer reviews for driving purchases.
Overall, the data reveals that shoppers are highly motivated by deals and discounts during Black Friday.
Pricing and product ratings also play a crucial role in purchasing decisions.
However, behind the scenes of this sales frenzy lies the critical role of supply chain management.
Ensuring that products are in stock, delivered on time, and priced competitively requires a seamless and efficient supply chain.
Without it, even the best discounts and ratings can fall short of meeting customer expectations.
Do you want to monitor your product distribution channels hassle-free?
Gathering Data With ScrapeHero
This analysis of Amazon’s 2024 Black Friday electronics deals offered several insights, all thanks to accurate and up-to-date data.
Gathering and analyzing this data simplified the process of understanding complex trends and patterns during Amazon Black Friday deals.
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FAQ
Yes, Amazon offers deals on Black Friday.
Black Friday is a highly anticipated shopping event where retailers, including Amazon, offer many deals and discounts.
In 2024, Black Friday Week on Amazon was from November 21 to November 29.
Yes, Black Friday includes electronics. Read the blog for a detailed analysis of the Black Friday deals for electronics on Amazon in 2024.
