Crumbl Cookies was born when two cousins attempted to bake the perfect chocolate chip cookie in the dream of bringing people together over a box of cookies.
Since then, it has expanded extensively, thanks to its well-thought-out marketing strategy that utilizes social media, customer engagement, and influencer partnerships.
While consumers have differing opinions about the taste of Crumbl Cookies, the New York Times recently called it the fastest-growing chain of dessert shops in the US.
So, we decided to analyze Crumbl Cookies’ presence in the US, covering its location distribution, website traffic, social media presence, and audience demographics.
For the analysis, we downloaded the list of Crumbl Cookies store locations in the US from the ScrapeHero Data Store.
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How is Crumbl Cookies Located Across the US?
Crumbl Cookies has an impressive 1,040 locations in 846 cities across the US.
You can easily download the complete list of Crumbl Cookies store locations in the US here.
Continue reading to understand how the Crumbl Cookies stores are distributed across the American states and cities.
States With the Most Crumbl Cookies
According to our analysis of the Crumbl Cookies store locations in the US, the brand has the most stores in California.
California (135 stores) is followed by Texas with 105 stores.
Both California and Texas have more than 100 Crumbl Cookies stores.
To further understand how Crumbl Cookies has decided on how many stores to open and where, we compared this data with the population of these states.
States with large populations, such as California, Texas, and Florida, also have the highest number of Crumbl stores.
Therefore, from this population stat from the US Census Bureau, we can conclude that Crumbl Cookies tend to have the most locations in states with the largest populations.
This shows that one of Crumbl Cookies’ expansion strategies is to focus on areas with more people to reach a bigger customer base.
Do you think Crumbl Cookies would have considered just one factor, that is, population density, when deciding to expand their stores?
That’s unlikely because there are a lot of things one needs to consider while expanding their business or opening a new store.
Believe it or not, Google Maps can be a game changer in store expansion strategy.
Crumbl Cookies in California
California has the most Crumbl Cookies locations, with Sacramento, San Diego, and Fresno leading the state, each having 3 stores.
This shows that Crumbl Cookies is popular in several California cities.
Cities With the Most Crumbl Cookies Stores
Among the US cities, Chicago has the most Crumbl Cookies locations with 7 stores.
Other cities, such as Phoenix, San Antonio, and Houston, each have 6 stores. Cities like Orlando, Las Vegas, Louisville, Columbus, Fort Worth, and Charlotte each have 5 Crumbl Cookies stores.
Crumbl Cookies’ Online Engagement Strategy
Apart from its marketing strategy, which includes a rotating menu, with only a handful available at any given time, and minimalist and Instagrammable stores, Crumbl Cookies has a robust social media strategy.
Ever since its launch in the US, Crumbl Cookies has utilized TikTok to engage its audience by sharing behind-the-scenes content, enticing cookie close-ups, and relatable posts.
Crumbl Cookies follows a strategy of reposting user-generated content showcasing their cookie experiences. This not only enhances engagement but also fosters a community around the brand.
This could explain their 9+ million followers on TikTok and 5.8 million followers on Instagram.
While Crumbl Cookies boasts a substantial following on both TikTok and Instagram, Instagram drives more traffic to their website (35.25%), according to SimilarWeb.
While the reason for this is unknown, it is worth exploring.
Facebook drives a substantial 30.31% of the traffic to Crumbl Cookies’ website.
Twitter, Pinterest and YouTube follows contributing 14.76%, 13.99% and 5.59% respectively.
Crumbl Cookies’ Customer Demographics
The vast majority of Crumbl Cookies’ website traffic comes from the US (89.25%).
The high proportion of US-based traffic implies a loyal domestic customer base that regularly engages with Crumbl’s online content, possibly for checking new flavors, store locations, or ordering online.
The low percentage of traffic from other countries, such as Canada (3.18%), Mexico (1.28%), the U.K. (1.01%), and Australia (0.42%), suggests Crumbl has limited brand awareness or market penetration outside the U.S.
These figures highlight opportunities for future international expansion, should Crumbl decide to grow its presence globally.
Another interesting observation about Crumbl Cookies’ customer base is that the female audience shows a slightly larger engagement than the male audience.
The data shows that 57.99% of the traffic to Crumbl Cookies’ website comes from female users, while 42.01% comes from male users.
While the majority are women, the fairly balanced ratio (close to 60:40) suggests that Crumbl Cookies appeals broadly to all genders.
So, Is Crumbl Cookies a Success in the US?
Crumbl Cookies has established a strong presence in the US, particularly in densely populated states like California and Texas.
Beyond its physical expansion, Crumbl Cookies has a robust digital marketing strategy and actively engages its audience through social media platforms.
Instagram is the primary traffic driver to Crumbl Cookies’ website, accounting for 35.25% of its social media traffic. This highlights the platform’s effectiveness in converting engagement into website visits.
Crumbl Cookies’ success can be attributed to its strategic store expansion, effective social media engagement, and appeal to a broad customer base.
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Frequently Asked Questions
There are 1,040 Crumbl Cookies locations across the US.
Some of Crumbl Cookies’ competitive advantages include:
1. A well-thought-out marketing strategy that utilizes social media, customer engagement, and influencer partnerships.
2. A rotating menu, with only a handful of cookie flavors available at any given time.
Minimalist and Instagrammable stores.
3. Social media strategy that includes reposting user-generated content
