Review Analysis of McDonald’s and Burger King in Orlando

Ever wondered which is better, McDonald’s or Burger King, regarding customer satisfaction? The best way to find this out is to analyze the reviews and ratings that customers have left for these fast-food giants.

This blog analyzes and compares the reviews and ratings of McDonald’s and Burger King in Orlando to understand consumer trends.

The data for this analysis was obtained using the Google Review Scraper from ScrapeHero Cloud. We will closely examine the insights obtained from our analysis of 130,168 reviews of McDonald’s and 21,408 reviews of Burger King in Orlando.

If you don't like or want to code, ScrapeHero Cloud is just right for you!

Skip the hassle of installing software, programming and maintaining the code. Download this data using ScrapeHero cloud within seconds.

Get Started for Free

McDonald’s vs. Burger King in Orlando

Before answering the question of how McDonald’s competes with Burger King and vice versa, it is crucial to understand their distribution of stores in Orlando.

The fast food landscape in Orlando shows a clear leader in terms of presence. With a striking 54 locations, McDonald’s has more than double the number of Burger King’s 24 spots. The difference in the stores could impact the number of customer reviews. Since more stores attract customers, McDonald’s has more reviews than Burger King.

It is interesting to note that Orlando has the biggest McDonald’s store in the world. This 19,00 square feet store is located on International Drive in Orlando, FL, and is officially known as the World’s Largest Entertainment McDonald’s.

Review and Rating Trend Over Time: McDonald’s vs. Burger King in Orlando

The rating and review analysis of McDonald’s and Burger King in Orlando revealed the following trends:

Rating Analysis Over the Years: McDonald’s vs. Burger King in Orlando

The rating analysis of Burger King and McDonald’s in Orlando from 2018 to 2023 reveals that the tides of customer satisfaction have shown intriguing shifts. A closer look at the average ratings for McDonald’s and Burger King reveals considerable competitiveness between the two brands.

In 2018, McDonald’s reviews averaged a 3.67 rating, which was the same in 2020 as well. It is interesting to note that 3.67 is the least McDonald’s has gone in the last six years. By 2023, the brand has improved its ratings to 3.72.

On the other hand, Burger King had the best rating in 2018 and has only declined since then. The lowest of its ratings in the last six years was in 2021, with a 2.99. Since the dip in ratings in 2021, Burger King has been rated better in the following years.

Review Analysis Over the Years: McDonald’s vs. Burger King in Orlando

The number of reviews over these years tells a story of engagement. McDonald’s, despite fluctuations, has consistently received a higher volume of reviews, indicating a larger customer base engaging with the brand. Burger King’s reviews have decreased over time.

Analysis of the reviews of McDonald’s and Burger King in Orlando shows a fascinating insight. The data from the last six years shows that both these brands received the most reviews in 2020.

The reviews that Burger King received have only declined since then. In fact, 2023 tops with the least reviews that Burger King has received since 2018. The same is the case with McDonald’s. Though there have been fluctuations in the number of reviews received, there is a declining trend, with 2023 receiving the least number of reviews in six years.

Ratings and Reviews: McDonald’s vs. Burger King in Orlando

Analyzing the reviews with respect to ratings of McDonald’s and Burger King is an insightful way to look at the customer experience of these fast-food chains. The number of people who have rated McDonald’s and Burger King 1 is comparable.

Burger King has received more 1-star ratings than 5-star ratings in 2023. Fewer reviews have marked Burger King with 2, 3, and 4-star ratings. However, McDonald’s exhibits a different story. More number of reviews meant better ratings in the case of McDonald’s. This could mean a substantial base of satisfied customers.

The bulk of the reviews for both brands fall within the 3 to 5-star range, suggesting that most customers have a positive or satisfactory experience with both brands.

Sentiment Analysis: McDonald’s vs. Burger King in Orlando

Sentiment analysis, often referred to as sentiment classification or opinion mining, is aimed at identifying and extracting subjective information from text. It helps determine the emotional tone behind a series of words and is used to gain an understanding of the attitudes, opinions, and emotions expressed within an online mention.

In this section, we will look into the overall sentiment analysis of Burger King and McDonald’s in Orlando, in addition to sentiment analysis by ratings and by year.

Overall Sentiment Analysis: McDonald’s vs. Burger King

The sentiment distribution for Burger King in Orlando indicates that almost half of the customer feedback is positive, at 47.63%. This is a significant indicator of customer satisfaction and suggests that nearly half of the customers had a favorable experience at Burger King outlets in Orlando.

However, there’s a negligible amount of negative sentiment, accounting for 11.09%, highlighting areas that may need improvement. Neutral sentiments are a significant portion at 41.28%, which could imply that Burger King experiences tend to evoke a neutral stance from customers, leaving a little ambiguity about their experiences.

In comparison, the sentiment for McDonald’s in Orlando shows a larger share of positive feedback, with 64.42% of the reviews being positive. This points towards a strong customer approval rating for McDonald’s, which may correlate with its larger market share and higher number of reviews, as previously discussed.

Negative sentiment accounts for 23.62% of the reviews, which is almost double Burger King’s. The neutral sentiment is at 11.76%, much less than Burger King’s, indicating a small but significant portion of customers have neither positive nor negative experiences.

Sentiment Analysis by Rating: McDonald’s vs. Burger King

The sentiment overview graphs for McDonald’s and Burger King in Orlando by rating offer a layered understanding of customer feedback.

For McDonald’s, the distribution of sentiments across ratings reveals a strong positive sentiment in the higher ratings, with a notable 23,615 reviews in the 5-star category.

Interestingly, the 1-star category has a substantial number of reviews as well, with 9,764 indicating negative sentiments, suggesting areas that require attention. However, the positive reviews significantly outnumber the negative ones, especially as the ratings increase from 1 to 5 stars.

Burger King’s graph tells a similar story but on a different scale due to fewer overall reviews. The 5-star category is the most positively reviewed segment, with 2,247 reviews, showing a strong customer satisfaction in instances where high ratings are given.

The 1-star category, with 3,827 negative reviews, indicates a significant portion of customers were dissatisfied.

Comparatively, McDonald’s has a higher volume of reviews across all ratings, reflecting its larger customer base, as previously seen. However, both chains show a pattern where positive experiences tend to lead to higher ratings and vice versa.

Sentiment Analysis Over Time: McDonald’s vs. Burger King

The sentiment over time graphs for both Burger King and McDonald’s in Orlando provide a rich comparative analysis of customer feelings towards these two fast-food giants over the years.

Burger King’s sentiment graph indicates a noteworthy improvement in customer sentiment from 2017 to 2023. The positive sentiment has increased impressively from 11.40% to 56.77%, while the negative sentiment has seen a small reduction from 29.59% to 26.24%.

This trend suggests that Burger King has been making successful strides in improving customer satisfaction over the years.

Conversely, McDonald’s sentiment graph shows a different pattern. In 2017, only 35.49% of reviews were positive, but by 2023, this figure soared to 63.83%, marking a substantial enhancement in customer perception. However, negative sentiment has slightly increased from 12.96% in 2017 to 13.21% in 2023.

When comparing the two, McDonald’s demonstrates a consistently higher positive sentiment throughout the years than Burger King, potentially reflecting its more extensive market presence and customer base. Meanwhile, Burger King’s sentiment analysis shows a more dramatic improvement, which could indicate a stronger response to customer feedback or significant changes in operations or offerings that resonated well with their customer base.

Closing Thoughts

As we wrap up this comprehensive rating and review analysis of McDonald’s and Burger King in Orlando, a few points stand out. McDonald’s, with its larger number of outlets, shows a significant presence in Orlando, mirrored by a higher volume of customer reviews and a strong positive sentiment over time. Burger King, while having fewer locations and reviews, displays a remarkable improvement in customer sentiment, indicating focused efforts to enhance the dining experience.

It’s clear that monitoring customer sentiment is not just helpful but necessary for staying ahead in the market. By tapping into the potential of tools like ScrapeHero Google Review Scraper, businesses can stay one step ahead in the ever-evolving journey toward complete customer satisfaction. With the power to extract vast amounts of data, this tool simplified our review and ratings analysis of McDonald’s and Burger King in Orlando.

In addition to Google Review Scraper, ScrapeHero Cloud is home to a number of pre-built scrapers that make collecting data from the internet easy. These ready-to-use scrapers let you download anything you see on the internet into spreadsheets within a few clicks.

For those with larger data requirements and needing a customized plan, ScrapeHero offers robust solutions. Whether it’s for fine-tuning marketing strategies, making informed investment decisions in real estate, or understanding competitive dynamics, ScrapeHero can get you the data you need to make informed decisions.

Explore ScrapeHero services to empower your business with data-driven decisions and elevate your market position in today’s competitive landscape.