How Well Do You Know Your E-Comm. Space? Insights into Walmart Health and Wellness
A word of caution!
Diving into the e-commerce market without proper research is a risk you simply can’t afford to take!
Take a look at Walmart’s 2024 annual report: the Health and Wellness category has net sales of $54,898 million!
If you’re considering to venture into this competitive space, a comprehensive analysis of Walmart’s Health and Wellness segment isn’t just advisable; it’s absolutely essential.
We have gathered the details of about 453 products in the Walmart Health and Wellness category. Let’s analyze this data to see what insights can be obtained.
Data Source:
We have used the ScrapeHero Walmart Product Details scraper to gather the data required for this analysis.
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How Expensive are the Products in the Walmart Health and Wellness Category
We analyzed the extracted data to understand the price range of products on Walmart Health and Wellness Category.
The following are the insights we derived by analyzing the said data.
- The most expensive item is the HN Husa Mega Albumin Protein 1000mg, which costs $139.
Culturelle Natural Health & Wellness Capsules are next at $137, followed by Prilosec OTC Tablets at $136.
These are priced significantly higher than other products on the list.
- The products listed range from $80 to $139, indicating that Walmart carries a variety of premium-priced health and wellness products.
- Many products on the list are supplements or medications related to digestive health, memory improvement, or immune support.
Now let us look at the least expensive products listed on Walmart’s Health and Wellness category.
Here’s all the things that can be gathered from the data:
- Several of the least expensive items are allergy relief products, such as Quality Plus Allergy Relief Minitabs, Equate Diphenhydramine HCl Capsules, and Flonase Nighttime Allergy Relief Tablets.
This suggests that there are numerous low-cost over-the-counter solutions for allergy sufferers.
- There are multiple children’s products on the list, like Equate Children’s Grape Pain & Fever Relief and Equate Children’s Cherry Allergy Relief Chewable Tablets, indicating that affordable pediatric medications are widely available.
- Another interesting observation is that many of the products are from Walmart’s in-house brand Equate.
- It can be concluded that Walmart offers cost-effective alternatives to brand-name medications, especially for common ailments like pain, allergies, and stomach issues.
- The least expensive products target common health problems, including pain relief (e.g., ibuprofen and acetaminophen), digestive relief (e.g., antacids and Pepto Bismol), and sinus congestion.
This indicates that Walmart offers low-cost solutions for frequently occurring issues.
Thus, the Walmart Health and Wellness analysis of the price range shows that Walmart caters to a range of customers.
They have products for those looking for premium, specialized products to those seeking budget-friendly options.
Walmart has customers who are willing to pay more for specialty supplements and wellness solutions.
The lower-priced products focus on immediate, everyday relief, which may reflect that these are high-demand items that need to be affordable due to frequent use.
Which Brands Lead the Walmart Health and Wellness Category
We then analyzed the extracted data to understand the brands that sold the most number of products in Walmart.
Equate leads with 50 products, Walmart’s in-house brand known for offering affordable alternatives to name brands.
This shows Walmart’s strategy of providing a broad range of low-cost health products under its private label.
Vicks, Mucinex, and Tylenol, brands widely recognized for cold, cough, and pain relief, rank high with 26, 21, and 12 products, respectively.
Brands like Prevagen (memory supplements), Culturelle (probiotics), and Spring Valley (immunity supplements) are featured with multiple products.
This is an indication of consumer interest in health supplements and natural wellness products.
The presence of affordable brands like Equate and well-known over-the-counter brands signals Walmart’s strategy to balance affordability with brand trust.
To conclude, Walmart’s health and wellness category is led by its in-house Equate brand but also features a mix of both established national brands and emerging wellness brands.
This kind of a product offering appeals to both cost-conscious shoppers and those seeking specialized health solutions.
Which are the Top Sellers in the Walmart Health and Wellness Category?
Walmart.com is the top seller in the Walmart Health and Wellness category, with a significantly higher number of products compared to other sellers.
NusaPure is the second-largest seller, with 46 products.
Cornerstone, Pharma Frills, and Precious Health Shops have a relatively small number of products compared to the top sellers.
The distribution of sellers is uneven with a few sellers having a large number of products and many sellers having a small number of products.
Several sellers have exactly 3 products, including Avenue A Stores LLC and Hargraves Online Pharmaceuticals, Inc.
The market is dominated by a few large sellers, suggesting that there is potential for smaller sellers to grow their market share.
What is the Category-Wise Distribution in Walmart Health and Wellness?
Cough & Cold is the top-selling product category in the Walmart Health and Wellness section, with 75 products. Dietary Supplements follow with 74 products.
The presence of a large number of products in the Cough & Cold and Dietary Supplements categories suggests that these are popular and in-demand products.
Shop all Allergy Medicine and Pain Relief have a significant number of products, with 26 and 21 products, respectively.
All Vitamins & Supplements and Diarrhea Medicine have a moderate number of products, with 12 and 10 products, respectively.
What About Sponsered Products on Walmart Health and Wellness
Sponsored products are products that sellers pay to have displayed prominently in search results or on product pages.
This is a form of paid advertising that allows sellers to increase their visibility and reach more potential customers.
Walmart’s Health and Wellness section also has a number of products:
- Icy Hot Max Topical Pain Reliever Cream and Numbing Muscle Rub for Joint Pain Relief
- MaryRuth’s USDA Organic Women’s Wellness Liquid Drops- Women’s Health Supplement
- Nervive Nerve Health, Alpha Lipoic Acid, Vitamin B12, B6, B1
- Nervive Nerve Relief Tablets, Alpha Lipoic Acid, Vitamin B12, 86, 81
- NusaPure 60mg Lycopene & Lutein Complex 200 Veggie Capsules
- Osteo Bi-Flex Triple Strength Joint Health Supplements
- Pepto Bismol Caplets for Upset Stomach & Diarrhea Relief
- Physician’s Choice Digestive Enzymes – for Digestive Health & Gut Health
- TUMS Smoothies Assorted Fruit Extra Strength Antacid Chewable Tablets for Heartburn Relief
- Vicks Steam Sinus Inhaler with 4 Bonus VapoPads, Allergies and Colds
Want to Learn Further About the Products on Walmart?
Walmart has countless products organized into a variety of categories and subcategories.
If you are entering into business with Walmart or simply want to broaden your horizons about the e-commerce space on the platform, an analysis like this is a must.
ScrapeHero Cloud houses several pre-built scrapers that allow you to extract data from Walmart with minimal effort. These scrapers are accessible even to those without programming skills.
The scrapers on this platform are designed to scrape data from popular sites like Amazon, Google, Walmart, etc.
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