Walmart Sunscreen Reviews, an Analysis

Customers leave ratings and reviews on online marketplaces as a way of communicating with a brand. This blog analyzes Walmart sunscreen reviews to gain insights into the sunscreens on Walmart.

We have analyzed the 1,67,229 reviews customers left on 1,383 sunscreens on Walmart.

The data for the analysis was gathered from Walmart by using the following two easy-to-use scrapers on ScrapeHero Cloud:

• Walmart Search Results Scraper
• Walmart Product Reviews and Ratings Scraper

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What Picture Does Walmart Sunscreen Reviews Paint

Before delving into the detailed Walmart sunscreen review analysis, let us see how customers feel about the sunscreens on Walmart as a whole.

Sentiment Analysis of Walmart Sunscreens Reviews

We did a sentiment analysis of 1,383 sunscreens on Walmart, and this is what we found out.

Our Walmart sunscreen review analysis reveals that the customers’ sentiment towards sunscreens is overwhelmingly positive at 88%. The negative sentiment is almost negligible, at 4%. And 8% of reviews show a neutral sentiment.

This indicates that customers are generally satisfied with the sunscreens available on Walmart.

Walmart Sunscreen Reviews vs. Ratings

The sunscreens on Walmart that we analyzed received an average rating of 4.47 from 167229 reviews. But if we look at it in detail, the review distribution is as follows:

The majority of sunscreen reviews on Walmart are positive. There are more reviews with 4—and 5-star ratings than any other category, with a total of 1,44,972 reviews.

9,887 reviews have been marked 3-star, suggesting that some customers are neither positive nor negative about the sunscreens they purchased on Walmart. There are fewer reviews with 1 and 2-star ratings (12,370).

Are you curious about how people feel about Walmart as a whole? Read about the Google Review Analysis of Walmart here.

Which are the Most Reviewed Sunscreens on Walmart

Here are the sunscreens that received the most reviews on Walmart.

The first three of Walmart’s top 5 sunscreens with the most reviews are from Neutrogena. Neutrogena is an American company that produces cosmetics, skincare, and haircare.

• Neutrogena Ultra Sheer Dry-Touch Sunscreen Lotion SPF 70 Face Sunblock, 3 fl oz- 23,300 reviews
• Neutrogena Hydro Boost Moisturizing Gel Sunscreen Lotion for Face and Body, SPF 50, 3 oz- 20,482 reviews
• Neutrogena Ultra Sheer Lightweight Sunscreen Spray, SPF 70+ Sunblock, 5 oz- 18832 reviews

The most reviewed sunscreen brands paint a similar story.

Walmart sunscreen review analysis reveals that the first three most reviewed sunscreen brands’ sunscreens top the list of the most reviewed sunscreens on Walmart. Neutrogena has an overwhelming 91,599 reviews.

Neutrogena and Ceravera, the first and second brands on the list, far outnumber the other brands in the number of reviews they have gotten. However, it is to be noted that the difference in the number of reviews that these two have received is not small either.

What do People Feel About the Sunscreens on Walmart

The number of reviews doesn’t say much about how customers feel about these brands or which are the best sunscreen brands on Walmart. It is just an indication that more people have engaged with these brands.

When a sentiment analysis of the most reviewed sunscreen brands was carried out, it revealed a different trend to reveal the best sunscreen brands on Walmart:

• Even though the sunscreens of Neutrogena and CeraVe received the highest customer feedback, customers feel more positively towards Shiseido. 95.11% of the reviews that the brand received are positive in nature.
  Shiseido is thus the most popular sunscreen on Walmart.
• A very small percentage of reviews (4.30%) that Shiseido received have a negative undertone to them.
• More than 80% of the reviews that the most reviewed sunscreen brands have received are positive reviews. This is a clear indication that the most reviewed sunscreens are also the most loved.
• Though negligible, the negative feedback is more than 5% for all the other brands except Shiseido on the graph.

How did Price Affect the Sunscreens on Walmart

We tried to analyze how customers rated the sunscreens on Walmart with respect to their prices.

There is an upward trend in the average rating of the sunscreens on Walmart as the price range increases. This could mean that more expensive sunscreens tend to be formulated with higher-quality ingredients or have features that consumers value.

However, even within the most expensive category (>$80), there is a spread in average rating. There may be a correlation between price and sunscreen quality, but it is not a perfect correlation.

What do Customers Feel About Discounts on the Sunscreens on Walmart

Customers generally love discounts, it makes them feel like they are getting more value for their money. We did a sentiment analysis on the discounts that sunscreens on Walmart offered to their customers.

Positive sentiment towards sunscreens is generally high across all discount ranges. Most responses for each discount range fall into the positive category (84.62% and above).

There is a small but significant difference in positive sentiment between the highest discount range (60-80% off) and the other discount ranges. The positive sentiment in the 60-80% discount range is 84.62%, whereas the positive sentiment in the other discount ranges is above 88%.

This could suggest that customers don’t always prefer big discounts. They might care more about the quality of the product rather than just the discount.

The percentage of negative sentiment is relatively low across all discount ranges. The negative sentiment for each discount range falls between 3.05% and 8.44%. This suggests that customers are not typically disappointed with the sunscreens they are buying at a discount on Walmart.

How has Sunscreens on Walmart Performed Over the Years

We did a Walmart sunscreen review analysis to find out different aspects of the sunscreens over the years.

The number of reviews has steadily grown each year, from 5,427 in 2018 to 35,996 in 2023. This suggests a growing interest in the sunscreens sold on Walmart.

People’s growing awareness of the importance of sun protection could have contributed to this growth. However, the number of reviews has dipped to 24,161 in 2022.

An analysis of the average ratings that sunscreens on Walmart received over the years revealed an upward trend. This indicates that consumers are generally satisfied with sunscreens sold on Walmart over the years.

There has been an upward trend in positive sentiment for sunscreens on Walmart over the years, aligning with the increasing number of reviews. This trend continues till 2021 from 2018.

The dip in positive sentiment in 2022 is also in alignment with the number of reviews that the sunscreens 0n Walmart received the same year.

However, there’s a notable change in 2023, where the percentage of positive reviews is comparatively lower despite having more reviews.

Closing Thoughts

This analysis of Walmart sunscreen reviews and ratings just proved that access to relevant data can help you understand things better.

Walmart’s products are not limited to sunscreens. It is the main source of groceries, household items, clothing, skincare, etc., for millions of people worldwide. Gathering the reviews and ratings of those products manually won’t be easy.

If you want to access the reviews and ratings of any product on Walmart, given-below is a great way to go about it:

• Use the ScrapeHero Walmart Search Results Scraper and extract product data of the required product
• Now use the ScrapeHero Walmart Product Reviews and Ratings Scraper with the link extracted using the previous scraper

Do you have any more data requirements but want to extract it without getting into the technical know-how of it? Check out the pre-built, easy-to-use scrapers on ScrapeHero Cloud.